In an interview with the Wall Street Journal, Jigga talked about what the rap game’s been missing.
“For us, this is the music that saved a generation. So there’s a big responsibility for those who it saved to make sure that thing is intact for the next generation. We’re the first generation that really took advantage of it, starting with Puff [Daddy] and Master P, guys who really made a name and became successful as entrepreneurs,
Even more than that, when you’re under attack so much as a genre [as hip hop is], you’re forced to come together. But probably the last time we really came together on something was working for Obama, lending our voice and the people we had toward that campaign. Whether he does a great job or not is almost secondary to what it did for the dreams and the hopes of an entire race. Just based on that alone, it’s a success, the biggest we’ve had. Period. To date. It’s Martin Luther King’s dream realized. Tangible. In the flesh. You can shake his hand.
We have to find our way back to true emotion. This is going to sound so sappy, but love is the only thing that stands the test of time. “The Miseducation of Lauryn Hill” was all about love. Andre 3000, “The Love Below.” Even NWA, at its core, that was about love for a neighborhood.
We’re chasing a lot of sounds now, but I’m not hearing anyone’s real voice. The emotion of where you are in your life. The mortgage scandal. People losing their jobs. I want to hear about that.”